Donor Bench Programs

A Unique Approach to Fundraising

Fundraising is a challenge for any organization, whether it’s raising money for operating expenses, sponsoring an internal project or funding research, scholarships or grants. Organizations often seek new and creative ways to appeal to potential donors. Those with a physical location such as a building, campus, park, etc., have an opportunity to create programs that engage donors through tribute giving. This could be a brick on a pathway, a wall plaque or our favorite—a bench with personalized engraving or plaque.

Since its founding, Country Casual Teak has worked with a variety of organizations to support their donor bench programs. While all are structured differently, these programs allow individuals to "purchase" a bench including a plaque displaying a dedication, a quote or simply a name. This bench becomes part of the grounds or indoor space for a defined period of time.

NATIONAL BASEBALL HALL OF FAME AND MUSEUM

FORT WORTH BOTANIC GARDENS

Parks, museums, arboretums, universities and hospitals have all benefited from these types of programs. Donor bench programs become a source of funding. Some organizations charge a yearly fee, while others allow donors to have a multi year lease on a bench. The sponsored benches aren’t just a revenue opportunity; they bring utility to the space. No matter where they are placed, the benches provide seating for guests while they visit. They become a place for relaxation and reflection. Lastly, the program fosters a special connection to the place where the bench resides. Donors develop a sense of loyalty and pride to the nonprofit and love sharing their bench with family and friends.

We have enjoyed collaborating with institutions on these programs and understand the importance of supplying superior quality benches and plaques that will last for decades. We have been touched by the donors and their stories and take great pride in seeing how much the benches mean to them.

LET US HELP YOU GET STARTED

Starting a donor bench program is easier than you may think. The first step is putting together the “package” to offer to potential donors. We make a variety of teak bench styles that can be engraved or display plaques with messages. Many of our clients select a specific bench collection that complements their style so it becomes their standard. The timeframe for ownership of a bench is another aspect to think about. We have seen a range from five to ten years with timeframe dependent on the level of donation.

Once the program’s terms are defined, it is all about the marketing. Many clients outline the program on their website and in their member magazine to help build awareness. The Arboretum at Penn State is a great example, with a Memorial and Commemorative Gifts section of its site. It includes an innovative finder for locating a bench for a specific honoree.

For more best practices on starting a Donor Bench Program, please reach out to us.